Care that works. No nonsense.
Taking care of yourself doesn't have to be complicated.
You just want products that do what they promise and feel good on your skin.
We make grooming for men who like to keep it simple, but don’t settle for mediocrity. Natural formulas, clinically proven ingredients and a routine that’s easy to stick to.
What can you expect?
- Everything your skin needs
- No perfume, no alcohol, no junk
- Developed for men's skin
- Care that feels fresh and gives visible results
Who this is for
For men who want to look good without the hassle.
Those who take themselves seriously and want to radiate that.
Easy. Natural. Thoughtful.
So that you can do what you are good at and your skin can do what you are good at too.
Where does the name come from?
The name "The HAB" is an abbreviation that stands for "The Habitual Art of Betterment". The word "habitual" refers to habits and routine, while "art of betterment" refers to the pursuit of improvement and growth. Together, the name represents the idea of developing positive habits and routines that lead to personal improvement and well-being, especially in the area of skin care. It emphasizes the importance of consistent self-care and pursuing a better version of yourself, both physically and mentally.
About the Club
The name "The HAB Club" is an extension of the original name "The HAB", with "Club" adding a sense of community, membership and exclusivity. The idea behind "The HAB Club" is to create a platform where men can connect and work together on their personal growth and well-being, with a focus on skin care and self-care. It's more than just a brand; it is a community of like-minded individuals who strive for healthy and glowing skin, and who support and encourage each other on their journey to self-improvement.