Why More Men Are Using Skincare and You Don't Want to Be Left Behind
Skincare just for women? Those days are over. More and more men are discovering the benefits of a simple skincare routine. Research shows that no less than 68% of men in Europe are now actively using skincare – an increase that cannot be ignored. In this article, we explain why men are switching en masse, what this means for you, and how you can achieve maximum results with minimal effort.
Why men are now starting to use skincare en masse
There are a few clear reasons why men between the ages of 25 and 45 are increasingly opting for facial care:
1. Self-confidence starts with a fresh appearance
An even, well-groomed skin provides an energetic look. Men notice that they feel better when they look fresh - at work, on a date or just for themselves.
2. The taboos disappear
Skincare is no longer a “girl’s thing”. Brands like The HAB make skincare simple, functional and masculine – without any fuss or exaggerated promises. Just: effective stuff for your face.
3. Prevention is the new recovery
Anti-aging creams are no longer a luxury, but an investment in yourself. Men want to counteract signs of fatigue or skin aging before they are visible.
You haven't started yet? Then you're behind...
There are two types of men:
- Those who have already made skincare part of their routine
- Those who still think that soap and water is enough
If you belong to the latter group, now is the time to make the switch. Why?
- Soap dries out your face and damages your skin barrier
- A tired appearance can make you look more energetic and younger
- Skincare doesn't have to be a hassle – at The HAB you're done in 2 minutes
The numbers don't lie
According to European market data used:
- 68% of men now use some form of skincare
- The use of cleansers and moisturizers has increased significantly, especially in the 25–45 age group
- This percentage is expected to rise to 80% in 2026
In other words, the new normal is care. And you can't afford to be left behind.
How do you start with skincare as a man?
A good routine doesn't have to be complicated. In fact, at The HAB we keep it simple:
Step 1: Cleanse your face
Use the Foaming Face Cleaner to remove dirt, sweat and excess sebum without drying out your skin.
Step 2: Hydrate and protect
Our Gel Moisturizer is quickly absorbed, does not leave a greasy layer and gives your skin a fresh appearance.
Optional: Anti-aging boost
With the Anti-Age Day Cream you tackle emerging lines with proven ingredients such as hyaluronic acid and vitamin C.
Conclusion: start today or get left behind
Skincare is not something for 'later'. It is part of modern self-care. Just like exercise, healthy eating and good sleep. Your skin is your calling card - give it the attention it deserves.
Start your routine today.
